Luxury car rental in Florence, matched to the road you're actually driving

Both are possible, but timing depends on the model. A convertible like the BMW 430i Cabrio or a Ferrari Roma Spider is easier to secure with only a few days' notice outside peak season. For a specific Ferrari, Lamborghini or a seven-seat SUV during April–June or September–October, when Chianti and Val d'Orcia traffic picks up, booking a week or two ahead gives more choice across the fleet.

Day rates vary by vehicle class, from a BMW 430i Cabrio or Audi RS6 through to a Ferrari SF90 Spider or Rolls-Royce, and are confirmed at the time of enquiry rather than published as a flat figure, since insurance and mileage terms differ by model. A security deposit is held against the vehicle for the rental period as standard practice across the fleet; we explain the exact amount and terms for your chosen car before you confirm.

Requirements depend on the vehicle class: a family SUV such as the X7 or SQ7 typically has a lower age threshold than a supercar like the 296 GTB or 720S Spider. We confirm the exact age and licence conditions, including whether an international driving permit is needed alongside your national licence, once we know which car you're booking.

Yes. Handover is typically arranged at Florence Peretola, Pisa arrivals, or a Lungarno-area hotel such as those in the Lungarno Collection, rather than inside the historic centre. This sidesteps the ZTL camera enforcement in the centro storico and the lack of practical street parking there. If flying into Pisa, allow time for the transfer into Florence before continuing to your hotel or villa.

It depends on the road. The SS222 through Greve and Panzano is narrow and winding, so a convertible like the 430i Cabrio or Ferrari Roma Spider suits it well. For San Gimignano and Siena, where you'll park outside the walls and may be travelling with family, an X7 or SQ7 seven-seater handles the FI-SI highway comfortably. Autostrada runs toward Lucca, Pisa or the Versilia coast favour something heavier and more stable at speed. Our local drivers can talk through the route before you decide.

Both options are available. Self-drive suits most scenic routes and airport-to-hotel transfers. A chauffeur is worth considering for wine-tour days when you'd rather not drive after tastings, for Uffizi-to-villa transfers, or for weddings and event mobility where guests need to arrive without managing parking or ZTL restrictions themselves.

Insurance terms and any mileage allowance are set per vehicle and confirmed before pickup, since a supercar and a luxury SUV are covered differently. If you're planning to cross into another country, tell us at booking stage; cross-border allowances are not automatic on every rental and need to be agreed in advance.